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A client in Austin said my apology drafts sounded like a legal document, not a person.

I started reading them out loud before sending, and it changed everything. How do you make sure your words sound real and not just correct?
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3 Comments
jade_jenkins
Ever try reading your own work and cringe at how stiff it sounds? That's your brain catching the robot voice before anyone else does. Just talk it out like a normal human and you're golden.
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betty_kelly9
So true, it's like my brain switches to formal mode when I type sometimes. What's your trick for catching that robot voice before you hit send? I'll read something out loud and still miss it.
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mason_lopez
My trick is to pretend I'm explaining it to my dog. Jade_Jenkins is right though, sometimes you just gotta talk it out like a human.
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