That "cute" comment stings because he meant it as a joke but he was also right. I used to do the same thing, buy a sad little bag of stuff and call it a haul when it was really just dinner for two nights. What finally fixed it for me was shopping the sales paper first and planning meals around what was marked down, not walking in with a list of recipes I wanted to make. Also check the clearance meat bin early in the morning, that stuff freezes fine and it stretches way further than you'd think. Once you start cooking around what's cheap instead of what looks good on a blog, that $18 turns into a full week of food real quick.