Rant: The price of produce at Whole Foods in Portland is insane

I stopped into the Whole Foods on NW Couch last week and nearly choked when I saw a single bell pepper for $2.50. How is anyone supposed to stick to a grocery budget when they're charging that much for something that grows in a dirt patch?

3 comments

3 Comments

miller.rowan29d ago

Maybe the real issue is that bell peppers are just a loss leader for them to sell you on $12 cartons of bone broth and fancy salt. Whole Foods has always priced things like each item needs to fund the store's ambient lighting and reclaimed wood shelves. In Portland especially, they know people will pay extra just to avoid walking into a regular grocery store.

jamie94029d ago

That bell pepper probably flew here first class from a greenhouse in some warmer country.

the_lee29d ago

@jamie940 you just gotta hit up the local farmers market before the yuppies get there.