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Hot take: a rep at the Orlando trade show told me the average client only rebooks 4 times, and that stat lives in my head rent free
She pulled it from a booking software report and it wrecked me, because I was chasing new clients while my regulars quietly drifted off after visit 3. So what's your rebook rate, and do you actually track it or just guess?
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the_wyatt22d ago
Guessing is all most of us do and that's the problem. I ran my numbers last year and the truth stung, most of my clients were gone by visit 4 and I never noticed because the new ones kept coming in. We obsess over the front door and ignore the back door where everyone's walking out. Now I text every client a reminder before they leave the chair and my rebook rate jumped way up. Track it for a month, you'll be shocked.
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