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Had a chat with my buddy last week that changed how I look at client meetings
He runs a design studio in Portland and told me he starts every call asking the client what they hate about their current stuff. I always led with what they liked or wanted. Tbh it hit different because now I get straight to the pain points instead of dancing around them. First try with a logo client got me to the root issue in 5 minutes instead of 30. Anyone else tweak their opener and see a shift?
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