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Saw 8 freelance designers pitch the same logo concept at a meetup last night
Went to a Creative Pros Network event downtown. Eight people showed the client very similar flat line-art logos. Nobody mentioned brand strategy or audience research. I get it, clean lines are trendy. But are we just making pretty pictures now instead of solving real problems for clients? Has anyone else noticed this trend in portfolio reviews?
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sage_green25d ago
Three out of four coffee shop logos I saw last week used the exact same sans-serif font.
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mary_west25d agoMost Upvoted
and honestly, i'm pretty sure at least two of them used the exact same company to design their logos too, lol. @sage_green, i think we've all been guilty of picking a safe font when we're in a hurry, but it's gotten so bad that i can't tell the difference between a local shop and a hipster franchise anymore. my own brand is built on a generic sans-serif and i swear i see it on billboards every day... makes me feel like a sheep in a sea of identical sheep.
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Saw 8 freelance designers pitch the same logo" - maybe they all asked the same question.
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