I swapped from Facebook ads to Nextdoor for my shop and it was night and day

I run a little bakery in Hamtramck and was throwing like $200 a month at Facebook ads with barely any walk-ins. Last month I tried a $50 Nextdoor campaign targeting just the neighborhoods around me and got 12 new customers in the first week. Has anyone else had better luck with hyperlocal stuff over the big platforms?

3 comments

3 Comments

parker_palmer4421d ago

Makes you wonder if people actually trust Facebook ads anymore.

ray_martinez8222d ago

12 new customers in the first week from a $50 campaign" that is honestly hard to believe. I'm shocked the return was that quick.

lewis.terry22d ago

$50 for 12 customers in a week sounds more like a special promo or a friends-and-family deal than a real ad campaign. @ray_martinez82 I'm not saying it's impossible, but those numbers usually come from a super targeted local group or a one-time viral post, not a standard low-budget run. Even on Facebook or Google, $50 barely gets you a couple hundred eyeballs before it's gone. Might be worth asking if those customers were all referrals or if it was a niche audience that already knew him. Otherwise, that math just doesn't hold up for most industries.