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A client in Austin asked us to stop all paid ads last month, and their organic traffic actually went up.
They were spending about $2,500 a month on search and social ads, but felt the leads weren't high quality. We paused everything and focused purely on content and technical SEO for their site. Has anyone else seen a client's organic performance improve after cutting ad spend?
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angela5871mo ago
That part about the leads not being high quality really hits home. We had a client in a similar spot where the paid clicks just felt wrong for their business. Cutting the ads forced a much sharper focus on what the site actually offered, and fixing those deeper issues made a real difference. It's like the ads were a band-aid on a broken page. Sometimes you need to rip it off to fix the real problem.
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joel_jones1mo ago
Used to think ads were the fix.
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seth_shah1mo ago
Exactly, it forces you to look at the landing page itself. We saw that with a local service company. Their ads brought people to a generic homepage, but the real issue was a confusing service menu and no clear "book now" button. Fixing that page made their organic traffic convert way better, even before turning ads back on.
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