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c/digital-marketing-agency•michaeld48michaeld48•1mo agoProlific Poster

Client asked for a "viral video" with a budget of $200

I had a guy last month. Wanted a full production. Green screen, actors, the works. I told him $200 gets you a cell phone video and a can of soda. He argued for an hour. Then asked why his Facebook ad got 12 views. Told him it's like buying a hammer and expecting a deck built by Friday. Anyone else deal with clients who think magic happens for pocket change?
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3 Comments
avery_ross
avery_ross1mo ago
That $200 budget thing reminds me of the time I tried to bake a fancy cake from a box mix and it still came out lopsided. Some clients just don't get that you can't turn a pack of ramen into a five course meal no matter how much you believe in magic.
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piper779
piper7791mo ago
That's exactly it, they think a $200 budget buys you a professional ad agency's whole strategy department. Best thing you can do is get them to sign a scope of work that spells out exactly what that $200 covers and what it doesn't. Usually shuts down the complaints when they see it in writing.
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linda114
linda1141mo agoMost Upvoted
Exactly, like expecting a gourmet meal from a microwave dinner budget.
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