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Had a meeting with a new restaurant owner in Portland last month that went sideways
He wanted a full social media plan but his budget was only $500 a month. I tried to explain we could maybe handle one platform for that, but he got upset and said his friend's nephew does it for free. It felt like we were speaking different languages about what marketing actually costs. How do you handle those first talks when someone's expectations are totally out of line with reality?
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mark_carr73mo ago
You ever just ask them what they think it actually takes? I mean, for five hundred bucks, you're basically paying for someone to post a few pictures. That doesn't cover making the pictures, writing the posts, running ads, or looking at the numbers. His friend's nephew doing it for free is probably just putting blurry phone shots on Facebook once a week. You have to lay out exactly what they are not getting for that price.
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torres.thea25d ago
Read this article the other day about how most small businesses actually lose money on those cheap social media packages because they end up having to redo everything properly later. It's like paying someone to half paint your house then having to scrape it all off before the real painter shows up.
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karen3613mo ago
Ugh, that's the worst. It's so frustrating when they just don't get the real cost of good work.
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