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I keep seeing agencies skip the 'why' when they pitch their case studies
They'll list the 40% traffic increase but not explain the one broken backlink audit that caused it... makes the whole story useless for learning. How do you make sure your case studies actually teach something?
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mason_lopez7d ago
Yeah, my buddy showed me a case study from his old agency that was just a list of numbers. It said they doubled leads but left out the part where they spent months fixing a broken checkout process nobody mentioned. Felt like reading a movie spoiler without seeing the film. Now he makes his team write out the exact problem they found first, even if it's small, before they talk about results. Says it forces everyone to explain the "how" and not just the "what".
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angela_harris7d ago
Ugh, that's so true... but I'd push back a little on the "small problem" part. Sometimes the real lesson is that there wasn't one magic fix. Like, we had a client where the "how" was just doing twenty boring, basic SEO tasks really well for a year. The big win came from the grind, not a single audit. If you only write about the exciting "aha!" moments, you make people think there's always a secret trick.
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