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I totally flipped on using retargeting ads after a client's feedback
I used to think retargeting ads were just annoying and a waste of budget. Last month at a conference in Austin, a client running a local bakery chain showed me their numbers. They got a 4x return on ad spend just by showing past visitors a simple coupon, no fancy creative work. That real example with actual dollars made me try it on my own e-commerce client, and we saw a 22% lift in conversions within two weeks. Has anyone else had a specific case study change their mind about a tactic they thought was junk?
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rubyk261mo ago
That bakery example would have converted me too, honestly.
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piper_kim1mo ago
Retargeting ads get a bad rap until you see the numbers in a simple setup like that. A local coffee shop client of mine ran a basic "come back for 20% off" campaign and tripled their monthly coupon redemptions with zero extra effort.
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