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Our email newsletter finally hit a decent open rate
After testing different subject lines for a month, we got a 25% open rate on the last send (which is way better than before). It's a small win, but it makes the work feel worth it.
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wendygrant7mo ago
A month of testing just to get to 25%? That seems like a really long time for that result. Most campaigns I've seen hit that baseline much faster with simple personalization. Your audience must be super tough to crack.
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bailey.shane7mo ago
Actually, that's normal for some audiences.
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jana_jones6mo ago
Totally get what you mean about the work feeling worth it. That comment about it being normal for some audiences, like @bailey.shane said, is so true. I see this all the time with my friends trying to get a group to agree on where to eat, where one person's suggestion finally works after a bunch of tries. It's that same slow build to a small win.
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knight.felix7mo ago
Cool that you got to 25% open rate with subject line tests. Pushing further, you could test adding the reader's name or a clear benefit. For example, some newsletters see better results when the subject line asks a question the audience cares about. Small changes like that can keep boosting your numbers.
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