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PSA: My client thought 'influencer outreach' meant yelling really loud!
He started demonstrating in our meeting room! I quickly clarified it's about connecting with popular online people, not volume.
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davidyoung7mo ago
Good grief, a friend's client thought "organic search" meant finding healthy recipes. We had to show them actual search results, much like laurasmith using Instagram. Some terms just sound different than they are.
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victor_lee7mo ago
Actually Instagram uses an algorithm too, so it's not a perfect example of organic results.
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laurasmith7mo ago
Last week, I just pulled up their Instagram page to explain.
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wade_wells7mo ago
Ever notice how people get it instantly when you show them instead of just telling? I had to draw a cloud storage diagram on a napkin last month because "the internet's hard drive" made zero sense to them. Some ideas just need a picture.
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