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PSA: The "post at 9am on Tuesday" rule is killing your client results
I spent 6 months following that whole "post when everyone is awake" advice for a landscaping client in Austin. Tuesday at 9am sharp every week. Engagement was dead. Zero comments, barely any likes. Then out of frustration I tried posting their before and after yard pics on a Saturday at 7pm. Got 40 leads in two days. Turns out homeowners actually browse when they're relaxing at night, not during work hours. I checked their analytics deeper and found most of their audience was active between 8-11pm. Now I schedule all their content for evenings and weekends. Has anyone else ditched the "best time" articles and found weird hours that actually work for their niche?
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