Ran a Facebook ad campaign for 3 weeks and got zero sales but tons of page likes

I thought boosting a post would bring in some quick business for a local client. Spent $200 over three weeks targeting people within 10 miles of their shop. Ended up with 150 new page likes but not a single conversion or inquiry. Has anyone else found that Facebook likes are basically useless for real leads or is there a way to make that traffic actually buy?

2 comments

2 Comments

ruby_henderson3619h ago

Boosting a post for page likes is almost never the same as running a real conversion campaign. Facebook's algorithm optimizes for whatever action you tell it to, so it will happily spend your money on cheap likes instead of sales. Setting up a proper lead gen ad with a clear call to action and a conversion pixel would probably get you actual results.

gibson.avery19h ago

Ngl 150 likes for $200 is a rough return.