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Realized I was building client reports all wrong after a chat in a Chicago coffee shop
For years, I'd send these huge PDFs full of charts and numbers, thinking more data meant more value. Last month, a client in Chicago flat out told me over coffee, 'I just need to know if we're up or down and what to do next.' That was it. I went back and cut my 20 page report down to a single slide with three bullet points. Now they actually read it and reply. Anyone else have clients who just want the simple version?
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hannah4002mo ago
Man, I used to send these crazy long emails with every single detail about a job. I figured the more info, the better, right? Then a regular customer asked me to just text him the final number and when we'd be done. Now I send a one-line text and get an instant "thanks" back. Keeping it simple just works better.
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simonp7622d ago
Question whether we really need to turn every little business interaction into some kind of deep life lesson. You had a coffee, a client told you they wanted less fluff, you cut down a report. That's not a revelation, that's just common sense. I swear half the posts on here are people acting like they discovered fire because they finally listened to someone. It's a slide with three bullet points, man, not some groundbreaking philosophy. Let's not act like you're now a minimalist guru because you stopped sending 20 pages of charts nobody reads.
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