Serious question, how do you handle brands that overhype their green efforts? | Digital Marketing Agency

Lucas Kelly · 2026-03-02T04:06:54.641152+00:00

I had a project where a company wanted us to create a full campaign around their 'eco-friendly' new line. But their manufacturing process still uses tons of non-recycled materials. It's frustrating to build marketing on shaky ground. Do you ever push back on this stuff?

the_iris7mo ago

Still kicking myself for that bamboo toothbrush phase.

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paige3317mo ago

It's everywhere now, just picking up groceries. So many "natural" or "green" labels on things that are basically the same as before. Makes you doubt everything.

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nguyen.lily7mo ago

Yeah, and what kills me is 'artisanal' on factory bread. Saw it at the store last week. 'Farm-fresh' eggs from huge industrial places too. It's all just buzzwords. Real local stuff gets lumped in with the big brands. Paying more for a fancy label that means nothing.

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the_gavin7mo ago

Call it eco-fantasy marketing. They just slap a green leaf on the same old trash and call it a day.

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