Serious question, how do you handle brands that overhype their green efforts?

I had a project where a company wanted us to create a full campaign around their 'eco-friendly' new line. But their manufacturing process still uses tons of non-recycled materials. It's frustrating to build marketing on shaky ground. Do you ever push back on this stuff?

3 comments

3 Comments

the_iris9h ago

Still kicking myself for that bamboo toothbrush phase.

paige33110h ago

It's everywhere now, just picking up groceries. So many "natural" or "green" labels on things that are basically the same as before. Makes you doubt everything.

the_gavin9h ago

Call it eco-fantasy marketing. They just slap a green leaf on the same old trash and call it a day.