7
Shoutout to the client who called me out on my reporting
I had a client in Austin last month who straight up told me my monthly reports were just fluff. She said she needed to see which channels drove actual conversions, not just likes and shares. That conversation hit different because she was right, I was hiding behind vanity metrics. I spent the next week rebuilding our entire report template, focusing on cost per lead and ROAS for each campaign. Has anyone else had a client call them out on something that made you totally rethink your process?
3 comments
Log in to join the discussion
Log In3 Comments
wendy1311d ago
@henryp40 that POS system stuff is a nightmare but yeah totally worth it, had a restaurant client do the same and now I track every single coupon code.
10
jasonallen1d ago
@wendy131 all those numbers still don't prove your posts actually made people walk in the door.
6
henryp402d ago
...and honestly that kind of wake-up call is the best thing that can happen to you, even if it stings at first. I had a similar moment a few years back when a client in the restaurant industry told me my pretty social media graphs were useless because they didn't show how many people actually walked through their doors with a coupon code from Instagram. That forced me to start tying everything back to their POS system (pain in the neck to set up) but now I can show exact dollar amounts from each post. The funny thing is that other clients actually started noticing the change and asked how I got so detailed, so that one rude (but fair) comment basically reshaped my whole reporting approach across all accounts.
1