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Showerthought: I thought our agency's 8% conversion rate on a recent PPC campaign for a local bakery was decent until I saw the client's actual revenue jump by $47,000 in a month.
That number made me realize we were measuring the wrong thing and should have been tracking actual sales impact from the start, not just clicks and form fills, so how do you guys tie your digital work directly to client revenue?
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spencer_owens581d ago
Man, that's the whole game right there. We got obsessed with open rates on an email blast for a hardware store, patting ourselves on the back. Then the owner casually mentioned his pallet of premium drill bits sold out in a week. You have to dig for the real number, the one that makes the cash register sound.
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jamie9401d ago
That's a good story, but the open rate could have been the real number that led to those sales. You just didn't connect the dots.
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wendy1311d ago
Totally agree, saw the same thing as @spencer_owens58 with our last campaign.
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