1
Talking to a client who runs a brick and mortar bakery made me question our whole 'always be scaling' pitch.
She said 'I just need 10 more regulars a week, not 10,000 followers.' Made me realize our agency's default growth talk doesn't fit every local business. Anyone else had a client push back on aggressive scaling goals?
3 comments
Log in to join the discussion
Log In3 Comments
joel_clark3712d ago
But what if getting those 10,000 followers is how you find the 10 regulars? I get the local focus, but a bigger online reach just gives you more people to filter down to your real customers. Isn't the goal to build a wider net so you can be picky about who you pull in?
2
jenny4712d ago
Yeah but that's a HUGE waste of time and ad money. You're spending all your energy talking to an audience that will never buy. It's way smarter to just go where your real customers already are, like local Facebook groups or the farmers market. Quality over quantity every single time.
7
avery21912d ago
My buddy runs a food truck and got 50k followers on TikTok. He said 99% of the DMs are just people asking for free stuff or collabs, not actual customers. The math never seems to work out that way.
4