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That advice from my old boss about building "client personas" made me roll my eyes until a realtor in Cincinnati proved him right
He kept saying to write out exactly what our ideal client watches on Netflix and where they grab coffee, and I thought it was fluff. Two months later I used that template for a landscaping company and suddenly our Facebook ads started pulling in $3,000 in leads per week instead of $200. Has anyone else had a dumb sounding tactic that actually worked way better than you expected?
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kimr7416d ago
God that is wild isn't it... I had almost the exact same moment with a stupid little exercise about "what keeps your client up at night." Rolled my eyes so hard I almost sprained something. Then I tried it for a home services client and we finally started getting responses from people who actually needed us instead of just tire kickers. Sometimes the stuff that sounds the most basic is the stuff you skip over because it feels too easy... but easy is usually what works. It's like your brain fights against the simple answer because you think you need something complicated to be good at your job.
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wade87116d ago
$3k a week from a Netflix and coffee exercise? Jesus. I spent years thinking I could just look at a job site and know who needed my services, and all I got was a bunch of calls from people wanting me to trim a single branch for free. Finally tried that "who's your customer" crap and turns out my best leads are people who own 3 or more rental properties and panic when a tree drops a limb on their tenant's car. Now my ads target stressed out landlords, not homeowners who think a hedge is a tree. Still hate the term "client persona" though. Sounds like something a guy in skinny jeans would say.
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