11
TIL our agency had to pick between a $5k retainer or a project fee for a new e-commerce client.
We went with the project fee for the first three months, thinking it would build trust faster. It actually made our cash flow pretty tight until we switched them to a retainer. Do you think starting with a project fee is ever worth the risk?
3 comments
Log in to join the discussion
Log In3 Comments
seth_singh209h ago
Disagree with the project fee start. It puts you in a weak spot from day one when you need to pay bills. A retainer sets the right tone and keeps your business healthy.
4
margareto269h ago
We tried the project fee route once and it was a real struggle to cover our basic costs. It actually made the client see our work as a series of one off tasks instead of a real partnership. Switching to a retainer later felt like we were asking for a favor, which was awkward. Starting with a clear retainer now just makes the whole relationship feel more solid from the beginning, don't you agree?
1