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Tried running Google Ads without any audience targeting for a local plumber client last month
I set up a campaign targeting no specific demographics or interests, just broad keywords, and expected it to fail. Instead it brought in 12 leads at $8 per click while our usual targeted campaigns cost $15 per click. Has anyone else seen broad targeting actually outperform refined audience settings for local service businesses?
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michaeld481mo agoProlific Poster
Hannah's sleeping on $8 clicks with actual leads coming through.
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victor_robinson1mo ago
$8 clicks with actual leads attached? That's like finding a parking spot in Manhattan during a blizzard, rare but somehow everyone still complains about the weather. Hannah over there acting like 12 leads is small potatoes, but with that cost it's basically free money compared to the $50 garbage clicks most of us are drowning in. Yeah, it's not a full pipeline yet, but you build on that base, not trash it. Some people just want to see the world burn through their ad budget, I guess.
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