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Unpopular opinion: cold emailing still works better than LinkedIn DMs for agency leads
I spent 3 months going hard on LinkedIn DMs last year, sent over 200 messages, got maybe 5 replies and zero clients. Then I switched back to cold emailing with a simple personal approach, just 50 emails a week to local businesses in Austin. Got 3 new clients within 6 weeks from that, paying $2k a month each. Everyone says LinkedIn is the way now but my numbers showed the opposite. Has anyone else had better luck with one channel over the other recently?
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charlescraig20h ago
3 new clients within 6 weeks" - that's not just better luck, that's a legit system.
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hill.margaret17h agoProlific Poster
Yeah I gotta admit I was pretty skeptical when I first heard about this. I figured it was just one of those things where you get lucky and then it falls apart after a few months. But watching how you actually laid out the steps and seeing the numbers add up, it totally shifted my view. The part about how you tracked your outreach really clicked for me, that's the kind of detail I was missing before.
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the_linda17h ago
Read a case study about someone else who did a similar structured outreach and landed 2 big accounts in like a month. It made me realize consistency really is the secret sauce, not some magic trick. Your breakdown of the tracking part is exactly what I needed to hear too, because I always wing it and then wonder why nothing sticks. The way you laid out each step in order gave it that system feel, not just random actions. I'm actually going to try mapping my outreach like you did and see if it changes my numbers.
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