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Unpopular opinion: Most agencies overcomplicate client reporting with 20 page decks.
Switched to a single slide with three core metrics and our client retention jumped 15% in a quarter. Anyone else found simpler is better for keeping clients happy?
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avery_flores173mo ago
My old boss used to say a 20 page report is just a receipt for the hours they billed. Clients don't want an audit, they want to know if they're winning.
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diana5123mo ago
Exactly. Just tell me the score.
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sage_green1mo ago
Double down on that idea @reed.skyler - clients pay for results and confidence, not for us to prove we read our own emails. A short report that's honest beats a novel that's just filling space.
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