Wasted $800 on a PPC campaign with zero keywords research

Honestly I thought I could just throw together some Google Ads for my client's landscaping business and see results fast. Set up the campaign in one afternoon, picked some broad keywords I guessed were good, and let it run for two weeks. Ended up burning $800 on clicks from people looking for lawn mower repair services across the country. Anyone else learn this lesson the hard way or was it just me being dumb?

3 comments

3 Comments

holly_reed5526d ago

Ngl I did the exact same thing with my own small business and it hurt bad.

luna_wright26d ago

Has anyone considered that maybe the universe was actually saving us from something worse by making those investments fail?

milarodriguez26d ago

Did the exact same thing" hit close to home for me too. I read somewhere that most small business owners have at least one painful investment like that, so you're not alone in feeling that sting. @holly_reed55 seems like we all end up learning the hard way sometimes.