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A talk with a wedding planner about flower budgets really shifted my thinking
I was working on a big wedding order last week, and the planner, Sarah, asked me to break down the cost for each centerpiece. She said, 'If I tell the couple this is $80 for the table, they see a thing. If I say it's $8 per guest for a memory they'll keep, it feels different.' I've always just given a total price. Now I'm trying to show the value per person for events, not just per arrangement. It's a small change, but it makes the flowers feel more personal. Has anyone else tried pricing things this way for their clients?
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