Rant: I keep seeing florists in my area charge $150 for a centerpiece that wilts in two days because they use grocery store roses. | Florists - Thought Shares
Rant: I keep seeing florists in my area charge $150 for a centerpiece that wilts in two days because they use grocery store roses.
After losing three wedding clients last month to cheaper, low-quality competitors, I realized the real cost isn't the price but the reputation you lose when the flowers die before the cake is cut.
That's a tough spot to be in. How do you even begin to explain that value to a client who's just looking at the bottom line? Do you show them side-by-side photos of your work versus a wilted grocery store bouquet after 24 hours, or is there a better way to prove your worth upfront?
Honestly, showing the wilted flowers might backfire and just look mean. A client focused on price could see that as a cheap shot instead of proof. Piper779 has a point about framing it as cost per day, but even that feels like a math test for someone buying a feeling, not a product. Sometimes the value is in the experience and care, which you can't put a number on. Trying to prove worth with just facts can miss the whole point of what you're selling.