Vendor fair popup paid for itself, or did it? My split take after 5 months

Back in March I booked a booth at the Irvine Spectrum weekend market for $220. I was skeptical because the foot traffic seemed like touristy browsing, not buying. Over 3 Saturdays I pulled in about $180 in sales, so I called it a loss and stopped. Then two of those same people ordered custom work through my website, one for $450 and another for $300. Now I'm wondering if the real value was just getting my name out there, or if I should stick to online ads instead. Has anyone else seen slow returns from a market that later paid off months down the road?

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