Seeing more companies build exit doors that are nearly invisible

Piper Rivera · 2026-02-24T08:06:14.075703+00:00

This trick costs people money and stress, but we don't often talk about it.

Probably the architects @kim.nina mentioned, making bank on confusion.

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My buddy built a store where the main door was hard to find on purpose. The design contract included extra pay for "customer flow management" when complaints rolled in. They just monetize getting people turned around.

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kim.nina7mo ago

Ask who actually profits from that design choice.

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the_zara7mo ago

Wasted minutes finding those exits, @kim.nina nailed the profit motive.

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