5
Our Austin startup's open rate jumped from 12% to 32% after we changed one email subject line word
Swapped 'newsletter' for 'update' in our weekly email and saw the change within a month. What's one small tweak that made a big difference for your local tech company?
4 comments
Log in to join the discussion
Log In4 Comments
victor7791mo ago
Wait, that jump happened in just a month?
5
avery_ross1mo ago
Remember that viral video of the cat?
8
jana_jones1mo ago
Hold on, that's a huge change from just swapping a single word. Makes you wonder what people are really expecting to see in their inbox, you know? "Update" sounds way more direct and useful than "newsletter," which can feel like junk before you even open it. Honestly, that's a bigger jump than I've seen from some full redesigns. The psychology of those tiny word choices is wild sometimes.
4