Pro tip: I saw our Austin startup's sales jump 30% after we changed our demo script

For the first half of the year, our sales team was using a generic pitch that focused on product features. In July, we switched to a new script that starts by asking about the prospect's specific business pain points here in Austin. Has anyone else seen a big change from tweaking how you talk to local clients?

4 comments

4 Comments

phoenixw113mo ago

Could just be a seasonal bump. Correlation doesn't always mean your new script caused the jump.

betty_kelly93mo ago

Our traffic graphs show the spike started the exact day we pushed the script live. The seasonal pattern from last year was way more gradual.

cole_baker1mo ago

Wait, isn't it pretty suspicious that the spike happened right the same day as the script went live? I get that seasonal stuff happens, but last year's pattern was way slower and more spread out, not an instant jump.

jason_lewis33mo ago

Ugh, my gut feelings are never this lucky.