Realized I was pitching the wrong thing at every networking event for 2 years

I went to an Austin tech meetup last week and this guy asked what I do. I gave my usual spiel about our SaaS tool for project management. He nodded but asked how we handle remote team communication. That's when it clicked - my product actually solves that better than the PM stuff. I had been leading with the wrong problem this whole time. Anyone else ever realize they were pitching the wrong angle to potential clients?

3 comments

3 Comments

robins831mo ago

Is it just me or does this happen way more often than people admit? I've seen the same thing in everyday stuff too, like when my buddy kept trying to sell his graphic design skills but what people really wanted was his video editing. We get so locked into our own story that we miss what's right in front of us. The real trick is listening for those little cues, the stuff people keep circling back to in conversation.

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knight.felix1mo ago

@susanb34 your cousin is the exception not the rule. Most people who dig in that hard end up broke or bitter, not booked out. @robins83 is right that too many people miss the obvious thing right in front of them because they're too busy selling what they want to sell.

susanb341mo ago

Is it really that common though? I've seen plenty of people succeed by sticking to their guns and not second-guessing what they offer. My cousin was dead set on being a wedding photographer even when everyone told him to do portraits too. He just kept saying no, and now he books out a year in advance because people know exactly what they're getting. Sometimes that "locked in" story is actually confidence, not blindness. If you keep chasing what people circle back to, you might end up doing a million things halfway and never really mastering one.