Can we talk about Google Ads vs local directories for Edmonton lawyer leads?

I had to pick between dumping my budget into Google Ads or paying for a spot on a local legal directory like LegalLine last month. I went with Google Ads and spent $600 in 2 weeks. Got 3 calls, but 2 were people asking for family law when I only do real estate. Was that a mistake? Anyone here had better luck with directories?

3 comments

3 Comments

kelly6381d ago

That $600 for 3 calls really shows how Everything is a gamble these days.

jenny471d ago

Nothing but a lottery ticket with a fancier name.

murphy.aaron1d ago

Everything is a gamble" - the real gamble is relying on Google when your firm name isn't even showing up on the first page.