Dropped $500 on Google Ads for my family law firm and got zero calls

I run a small practice out of Sherwood Park and figured I'd try Google Ads to get more divorce and custody clients. Set it up myself with a basic budget, targeting local searches, and let it run for 3 weeks straight. My click-through rate was decent but every single lead was junk - people asking for free advice or cases way outside my area. Has anyone found a better way to spend their marketing cash around Edmonton that actually works?

3 comments

3 Comments

piper_kim1mo ago

Wait, you spent $500 in 3 weeks and got nothing but free advice seekers? That's wild... I'm honestly shocked because I've seen some small law firms in the suburbs do okay with local ads, but maybe the family law space is just way more competitive than I thought. I mean, $500 is a decent chunk of change and to get absolutely zero real calls is brutal. I'd be pretty mad if I was you, having to sift through a bunch of people who just want to pick your brain for free. Sounds like your targeting was probably too broad or the algorithm was just feeding you the wrong crowd. Maybe try narrowing it way down to only people searching for very specific terms like "divorce lawyer Sherwood Park" instead of just "family lawyer" next time.

mia7001mo ago

Decent chunk of change"? It's $500 over three weeks. That's barely a dinner out for two these days. Sounds like a pretty cheap lesson about how online ads actually work.

the_anthony1mo agoOG Member

Wait, three weeks straight with zero real calls? That's rough. You didn't even get one person who was actually shopping for a lawyer? I'm trying to picture it - you're sitting in your office, checking your phone, and it's just crickets. Meanwhile some lawyer down the street probably spent the same money and landed a messy custody battle. That's the kind of thing that makes you want to throw your laptop out the window.