Google Ads gave me 0 calls after 30 days. Here's what I changed.

I spent $500 on Google Ads for my personal injury firm. Got exactly zero calls. Three weeks of nothing. Turns out my ad copy was too generic. Switched to targeting "Edmonton car accident lawyer" with a local phone number and a landing page about medical liens. First call came in 4 hours. Second call the next day. Has anyone else had to completely redo their ad strategy to get it working?

4 comments

4 Comments

gracec161mo ago

My first campaign was basically me yelling into the void too.

ray_martinez821mo ago

Feels like we've all been through that painful first learning curve.

kelly38527d ago

Man, that first campaign humbles you real quick. I remember spending days on copy and then watching it get maybe two clicks and a like from my mom. Makes you wonder if you're even speaking the same language as your audience. But you gotta start somewhere, and that rough patch teaches you more than any smooth launch ever could.

anderson.piper1mo ago

Respectfully, that first version was probably just poorly targeted to begin with.

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