Hot take: Client reviews are way more important than fancy websites for Edmonton lawyers

After 6 years of running a small family law practice in Edmonton, I finally clued in that my $3,000 website wasn't getting me calls. What tipped me off was when a new client told me she picked me because of 3 positive Google reviews, not my flashy homepage. I shifted my energy to asking every client for a quick review after their case closed, and my phone started ringing twice as often within 2 months. Has anyone else found that a handful of real client stories beats a polished brand every time?

3 comments

3 Comments

mary_west27d ago

Oh absolutely, I had the exact same wake up call. That line about "people who are actually ready to commit" really hit home. When I stopped worrying about my site looking perfect and started asking for reviews, I noticed the calls I got were from people who already knew they needed a lawyer, not just browsing. They'd read a review from someone with a similar situation and felt like they'd already gotten a taste of how I work. And honestly, most of my clients said yes to leaving a review, maybe 3 out of 4. They were happy to help out once they felt their case was handled right.

williams.sage27d ago

I don't know, I found the opposite. People who came in from reviews were actually more annoying to deal with because they already thought they knew my whole deal based on someone else's story.

stone.lisa27d ago

Did you notice any difference in the type of client those reviews brought in versus the clients who found you through your website? A nicer website tends to attract people who are just shopping around, while reviews might pull in folks who are actually ready to commit. I'm curious if you saw a shift in how serious the leads were after you made that change. Also, did you have to ask a bunch of clients before a few said yes, or did most of them agree to leave a review?