I was spending $500 a month on Google Ads for my Edmonton law firm with no calls

My web guy in St. Albert finally showed me the search terms report and I was showing up for things like 'free legal advice Edmonton'... I had been targeting broad keywords the whole time. Do you think exact match keywords are still the best way to go for a small practice here, or is there a better fix?

4 comments

4 Comments

lewis.finley3mo ago

My cousin's bakery kept getting clicks for gluten free wedding cakes, which she doesn't even make.

ruby_henderson363mo ago

Free legal advice Edmonton" is a great way to get a new hobby, not a new client.

lee8473mo ago

Yeah, it's the digital version of getting a wrong number over and over. You just waste time telling people you can't help them. Ends up being a full time job for no pay.

mark43628d ago

And it gets worse when the wrong people start expecting you to bend over backwards for them just because they found your name online. Eventually you're not running a business, you're managing a complaint desk for things you never offered.