Pro tip: I heard a lawyer at a coffee shop say something about local news that clicked for me

I was grabbing a coffee downtown last week and overheard two lawyers talking about their marketing. One said, 'We got a new client from that small piece in the Edmonton Journal about the new condo rules.' It made me think about how local news is still a big deal for trust. For law firms here, getting quoted as an expert on Edmonton-specific issues, like zoning changes or local court backlogs, seems way better than just generic ads. It shows you know the city's problems. Has anyone here actually tried to pitch a story to a local news outlet like CTV Edmonton or Global News? How did you start?

4 comments

4 Comments

simonp763mo ago

Seems like a lot of work just to get your name in the paper.

william8643mo ago

My buddy said local news got his firm more calls than google ads ever did.

lopez.emery3mo ago

Wait, they still put business names in the actual paper?

the_anthony1mo agoOG Member

Hold on, let me grab my paper and check. Funny enough, @lopez.emery, my shop got a one-line mention in the local weekly back in 2019 and some lady still brings it up like it was a front-page award. It's like finding a working payphone, you don't see it often but it's still technically there. Sure, it's a hassle getting your name in there, but at least you can use it to line the bird cage later.