Loading…
25
That lawyer who told me to just post memes on LinkedIn was actually right
A family lawyer I met at a CLE event last spring said I should dump the formal articles and just share a funny courtroom story once a week. I rolled my eyes, but after three months my engagement went up 40% and got two consults from it. Anyone else had a low-effort tactic that actually paid off?
3 comments
Log in to join the discussion
Log In3 Comments
knight.felix4mo ago
That 40% jump is nice but I gotta ask... how specific did you get with the stories? Like were you naming judges or just keeping it vague enough that nobody could figure out who you were talking about. I tried something similar once and got a call from a former client who recognized their own case in my "funny anecdote" and it got awkward really fast. What's your line on that stuff.
2
robins834mo ago
The first time I tried it I made the mistake of using a real judge's name from a family court case back in 2013. Judge Morrison. Old guy, sharp as a tack, and apparently someone showed him the post before I could take it down. I got a very polite but very stern voicemail from his clerk asking me to remove it. After that I started changing every name, mixing up locations, and combining details from two or three different cases into one story so nobody could pin it down. Even then I had a client email me once saying "hey, that story about the dog custody battle sounds kind of familiar" and I had to play dumb. It's a tricky line for sure.
4
kelly6384mo ago
Think about it the other way though. If you sanitize everything to the point where it's unrecognizable, you're just writing generic fiction. Nobody connects with bland stories. The whole reason that 40% jump happened is probably because people sensed real raw truth in those posts. Clients recognizing themselves is actually proof it's working, that's your content hitting hard.
-1